In Chabad, we never say that we are “bringing close those who are distant.”

It is forbidden to harm a person with words, and these words are an insult to those you wish to reach.

And it is also simply untrue. There are no Jews who are distant.

When you know the truth and live in a world of truth, you see that every Jew is close.

Sichot Kodesh 5740, vol. 3, 102–103.